​Why It Pays To Use Social Media To Help You Find Your Next Job

Unless you're part of the generation that is about to contribute to the 'Great Brain Drain' in the next year or so, you know a thing or three about social media. Heck, even if you are about to step into that long-awaited retirement phase of your life you probably also know about social media. It's hard not to be aware of online behemoths like FaceBook, Twitter, and LinkedIn.

If you've been thinking that social media platforms are meant to be, first and foremost, about socialising, you're right. However, they are also one of the best tools to help you land your dream mining job. Here are a few of the benefits to be gained by enlisting the aid of social media to help you find a job, or your next job.

Social media makes it easy to establish yourself as an expert in your industry.

Start a blog or a personal website where you discuss topics of interest in your field. This shows potential employers that you're both knowledgeable and keen about your chosen profession. Need some inspiration about what to write about? Set up a Google alert to notify you of trending topics when they happen. Keep an eye on news sites for relevant news events. Search out scientific research and see what's occurring there. See what the movers and shakers in the industry are up to. 

Be sure to link to the posts in your social media accounts and when you post in forums and groups. This will help lead recruiters right to your doorstep.

Social media lets you create a positive image of yourself that can't fail to impress potential employers.

This goes hand in glove with establishing yourself as an expert in your industry or chosen profession. Social media makes it simple to turn your profile, blog or personal website into a rich source of valuable information about your skills and abilities. You can include testimonials, positive feedback about your skills and abilities, endorsements, samples of your work and other items that tell someone looking for a person with these attributes that you're the person they're looking for.

Social media lets you do your research on companies.

Social media is an excellent way to find out who is hiring, and who you need to draw yourself to the attention of in order to be considered for those jobs. It also allows you to research those companies and not just to see if they'd be a good fit for you! You can also find information that will help you put together your cover letter, or assist you in your interview. It puts you in a better position to be able to tell them what you can do for them if they hire you.

Social media makes it easier to apply for advertised positions.

If you've been keeping your ears and eyes open on social media and checking in with your target companies you'll likely find out about the positions coming up before they're advertised. This gives you the jump on other candidates. If you've also been engaging with people from that company on social media, you're a familiar 'face' to them as well, which can often work to your advantage.

Social media profiles can help make you 'more visible' to recruiters.

As more and more companies look to social media to advertise and promote vacancies, building up a relevant social media presence makes you more visible and 'real' to recruiters. Furthermore, many recruiters now also head to social media platforms like LinkedIn to find employees. Therefore, if you've taken the time to carefully craft yourself a good profile on these platforms it will go a long way towards making a favourable impression. 

Social media profiles also round you out as a person and allows a recruiter to see you in a more holistic way. It also gives them an idea of your interests and hobbies, your communication skills, your industry knowledge, and even potentially whether or not you have any issues that could affect your ability to do your job if they employ you. Substance abuse notably springs to mind.

Social media platforms are excellent networking tools.

We noted in a previous article that networking is what makes the employment world go round. Social media platforms let you do this in unprecedented ways without leaving the comfort of your office, or home. You can hunt down, interact with, provide value to, and communicate with all sorts of useful people around the globe. These contacts can help put you in touch with their contacts, which may give you a foot in the door with a recruitment officer in charge of a job you're interested in. Likewise, you can do your bit by reciprocating as needed. 

To sum up, if you're serious about looking for a job you can't afford to ignore social media these days. In fact, it's more than likely not having much of a social media profile will work against you in your job search. A recent survey for example found that one half of recruiters say that if they can't find someone on social media they are less likely to contact that person for an interview! That's an excellent reason right there for using social media in your job searching efforts. However, using social media in this way also comes with its own pitfalls, which we'll discuss more in a future article. For the moment, how are your social media profiles looking these days?
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