​Just How Effective Are Job Boards?

If you're relying on job boards to find your next mining job, it's probably fair to say that unless you're using a speciality board you'll likely still be looking in 6 to 12 months time. Particularly if you're looking for an executive position because 

Executives Are Rarely Sourced Via Job Boards

Most executive positions never reach a job board so don't waste your time looking on them if you're on the hunt for a high-level job. You'll invariably find that networking, and researching available positions through platforms like LinkedIn are a far more productive way to spend your job hunting time.

Once upon a time….
….job boards definitely were an effective way to find a new job. Then social media happened; more particularly LinkedIn happened and the online recruiting game changed. Today most recruiters will tell you they rely heavily on LI, the big gun of social media platforms for professionals and businesses, to find their next super employee! Indeed, recruiting in the 2020's is now, more than ever, heavily reliant on networking, which has around a 50% effectiveness rate. And what better place to network than via social media! However, despite their drawbacks job boards do remain popular with job searchers.

So what are some of the problems inherent in job boards?

Behind The Times

Obviously, one major issue is that by the time many jobs reach a job board, they've already been 'discussed' internally, 'mentioned' on social media, or 'leaked' via word of mouth ie networking contacts. In fact, chances are that by the time you see it on a job board, the company has already made a short list and is interviewing the most suitable candidates.

And That's IF The Company Can Be Bothered Using A Job Board

The big guns of the job boards world have hundreds, if not thousands, of job postings, many of which get hundreds of applicants. Although most have adequate search engines that help narrow down choices, wading through the jobs to find those most relevant can nevertheless be time consuming, and daunting. Likewise for companies, posting on these job boards can also be time consuming, and daunting. There are far more convenient, more effective options out there now. If you're not availing yourself of these options, you're almost certainly missing out on job opportunities that will never make it to a job board, or applicants that will never use a job board.

Seeing Double, Or Even Triple

Some job boards scrape job listings from other sites, creating duplicate listings. If a position looks familiar, chances are you've already seen it on another job board somewhere. Multiple postings of the same position clutters job listings and wastes job searcher's time.

Where O Where Did My Resume Go?

Recruiters say they receive around 400 resumes (electronic) on average per advertised position via job boards. Granted, that's unlikely to happen with too many professional mining jobs these days but you get the gist. Of those 400 resumes, only the most relevant 10 – 20 make the cut ie actually get read. The other 380 odd are consigned to the waste bin unread. Why? Because companies, particularly recruitment companies, often employ clever ATS programs (Applicant Tracking Systems) with internal algorithms designed to rank then weed out irrelevant resumes. This allows them to select only the top ranking resumes, based on keywords, skills, and experience. If you haven't tailored your resume accordingly it won't make the cut. Even if you have, chances are it still won't get a look in. And remember – when you're using a job board, your resume is usually the first thing a recruiter sees so if you miss that opportunity you've pretty much missed out altogether. Networking on the other hand provides far more opportunities for both parties to find and then learn more about each other.

And Is It Even Up To Date!

Job boards are often notorious for having outdated resumes, particularly the non-specialist ones. Job searchers load their resume onto as many job boards as possible but rarely go back and update them all. Likewise, applicants that land a job then forget to remove their resumes from all the job boards they've loaded them to.
Or In The Right Section
Along with loading their resumes on as many platforms as they can, job searchers don't necessarily take a lot of care about where they post it either. As a result, non-specialist job boards can be littered with randomly posted irrelevant resumes that make it difficult for recruiters to find suitable applicants. Ergo, they don't bother with job boards but use other more efficient platforms instead…

…One Of Which Is Likely Their Own Company Website Or Social Media Page

The rise of company websites and linked social media pages has provided employers with an ideal opportunity to advertise their own vacancies on their own platforms to a far more relevant audience. Why waste time going through job boards when you can do it that way instead. Once the position is up and loaded, hop on LinkedIn, post a link in the most relevant places, and get qualified applicants applying directly.

Who You Contact May Be Important

The contact information for jobs on job boards is typically generic and supplied for people who want to ask generic questions. Today's serious job hunter though knows that the most effective way to attract the attention of those who matter in the hiring world is not through generic contact details on a job board but by networking. That means using social media networking sites like LinkedIn rather than job boards to get to the people who have the influence to influence your chances of being hired.

Why are there so many job boards still around if they're becoming increasingly irrelevant and ineffective?

Job boards are still reasonably relevant for many types of jobs. You'll likely find jobs for semi-skilled positions and tradies on mine sites still listed there for example. Work from home jobs and summer jobs are other types of positions typically advertised on job boards. However, bypass them for those executive or professional positions because those jobs are rarely listed.
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Tuesday, 02 June 2020
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